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Customer Service in Higher Education: Finding a Middle Ground

In the business world, customer service is a prized commodity as it directly impacts the bottom line. Given the struggling economy, traditional higher education institutions are dealing with decreased revenues and searching for ways to do more with less. One way for colleges and universities to accomplish this objective is to place a renewed focus on meeting or exceeding the expectations and needs of their customers, namely their students. One could argue that the meteoric …

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     ISSN: 1521-2211