Strategic Communications Option
Description of the major
Our Bachelor of Arts in Advertising/Public Relations with an option in Strategic Communications is far more than a communications major. The courses in this program encompass aspects of advertising, marketing, public relations, communications, technology, law, research, social media, and many other disciplines. By studying a diverse range of topics in these fields, you can learn how to select the appropriate medium to reach your chosen audience - and design a powerful communication strategy to influence them.