Description of the major
This major is designed to provide a balance of theory, research, and practice. The course sequence provides professional skills courses in conjunction with applied theory and critical evaluative courses. Students develop an understanding of the role and effect of advertising and public relations within the business, social, and political arenas. Students develop abilities and skills that prepare them for a wide range of professional opportunities that include media planning and relations, research, and client services. Analytical abilities are equally stressed throughout the curriculum. Critical thinking skills, creative problem solving, and the need to justify decisions are developed. Theory and practice from a wide range of disciplines, including business, behavioral sciences, and applied statistics are used to equip the students to make informed decisions in a dynamic environment.
College Email Lists (listserv)
Students who would like to be added to the College of Communications first-year listserv should contact Shelley Wilk
after the first ten days of the semester. Students will need to make this request each semester if they wish to remain on the listserv.