Management and Marketing Option
Description of the major
The bachelor of science degree in Business is an upperdivision, professionally oriented business degree program for individuals who are seeking general preparation in business. The degree combines the theoretical underpinnings of core business disciplines, notably management, marketing, finance, and logistics, with applied study in a practical setting, especially small businesses. Through the choice of an 18-credit option, students develop a specialty related to a key business sector. Students also develop written and oral communication skills throughout the program, acquire contemporary computer skills, and engage in active and collaborative learning. The degree allows students to become familiar with the unique business environments of their local communities, a design that sets the degree apart from other business degrees offered both within the University and throughout the Commonwealth.